Social Currency: Turning Content into Clients

Social media is no longer optional in the mortgage industry. But visibility alone does not pay the bills.

Many mortgage professionals are posting consistently, trying trending audio, sharing rate updates, or commenting on market news… yet they are not seeing consistent inbound business. The missing piece is not more content. It is intentional content.

In this session, we will shift the mindset from “posting to stay visible” to building real social currency. Social currency is the trust, authority, and certainty you create before someone ever fills out a loan application. When done correctly, your content works for you 24/7, warming up prospects, pre-framing conversations, and attracting the right clients before you ever pick up the phone.

This is not about hacks or algorithms. It is about clarity, consistency, and creating confidence in the people you are best positioned to serve.

Featured Speaker

Fobby Naghmi
Senior Vice President - AnnieMac Home Mortgage

In this session, Fobby Naghmi will break down how mortgage professionals can transform social media from a branding exercise into a predictable client-generation engine. He will share a clear framework for creating intentional content that builds trust, establishes authority, and turns online conversations into real inbound business. Attendees will learn how to stop chasing trends and instead focus on clarity, consistency, and messaging that creates certainty for the clients they want to attract.

During this session, we will break down:

The Social Currency Framework
How trust is built in stages, and why most mortgage professionals skip the steps that actually create conversion.
From Visibility to Authority
The difference between content that gets engagement and content that builds positioning and influence.
The 3 Types of Content That Convert
What to post to create certainty, remove fear, and move prospects from watching to reaching out.
Turning Conversations into Clients
How to guide DMs and comments into meaningful business opportunities without being salesy.
Clarity Over Trends
Why chasing algorithms creates inconsistency, and how to build a content strategy that works regardless of platform changes.
Consistency That Compounds
How small, focused actions build momentum, authority, and inbound opportunities over time.

By the end of this session, you will understand how to use content intentionally, so your social presence becomes a client-generation engine instead of just another marketing task on your to-do list.

Event Details

Date: Wednesday, Jule 8, 2026
Time: 2:00 – 2:30 PM ET
Location: Virtual Event